DID YOU KNOW
India’s television industry has been experiencing rapid growth in recent times. Today, it is the second largest television market in the world. However, that hasn’t always been the case. The beginnings of Indian TV can be traced back to the establishment of Doordashan in 1959, the National Television Network of India. It turned stagnant for a while, until a boom in television ownership caused leaps and bounds in the advancement of Indian TV. The arrival of color TVs in the Indian market and the improvement of the country’s electric infrastructures became a turning point for the industry. Whereas before, lack of electricity in large swathes of rural India affected viewership, now half of Indian households have television sets. From having only one private satellite TV channel in 2000, the industry now has 857 channels, with an additional number of 190 government channels. The value of India’s television industry in 2018 is estimated to be at about ₹750.9 billion, with a projected growth of up to ₹1,165,600,000,000 in 2021. This rise can be partly attributed to the ongoing shift from traditional TV broadcasting into digitization and online streaming, as the technology-driven population gets more avenues for watching television across multiple platforms. As with the majority of TV industries the world over, on-demand streaming services are revolutionizing Indian TV.